Articles

Marketing Audit

Season’s greetings everyone and I hope you are all looking forward to enjoying a break with family and friends.

I love the end of a year and the beginning of the next year. This period is a great time for reflection on what has happened the past 12 months, and of course time to put together plans for the next 12 months. I don’t know about you but I have some very exciting plans for 2015.

Over the next two blogs I’m going to chat about some of the areas of your business you might want to reflect on and how you can plan your upcoming activities.

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Ideas for this year’s Marketing Plan

I previously gave you some advice about reviewing your results from Marketing in your previous 12 months, reviewing those factors inside and outside the business might have had a bearing on performance. In this blog I want to look at some of the things you should think about when planning activities for this year.

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A Customer is for Life not just for Christmas

Christmas is a wonderful time of year for businesses and customers alike. Gearing up for it and getting through the busy Christmas trade brings its own brand of thrill and excitement. For your customer the build up to Christmas, the late night shopping and the mulled wine on a cold winter’s evening is all part of the excitement. Of course, during this busy time of year, your customers’ expectations of service are higher than ever.

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