Many companies write ‘general’ sales messages that turn off most, if not all, those they are targeting. I demonstrate this concept with my ‘Whose knickers are you wearing?’ talk. This talk brings about so many lightbulb moments that will help you think differently about your customers.
Getting the language right
For example if you were selling cars … would you talk to the 17 year old who is wanting their car in the same way as you would to the parent of that 17 year old (the person who is more than likely purchasing the car)? They have completely different ‘wants’ from the car and those of you who have been through those teenage years will know that talk a different language!
If you’re struggling to put pen to paper and you’re going round in circles when it comes to writing
- copy for your website
- that all important sales letter
- wording for your latest brochures/leaflets
help is at hand, with Lucrative Marketing’s bespoke copywriting service.
Using Lucrative Marketing’s bespoke copywriting service means you can relax, while I go to work for you. This service is for companies who have a real desire to make an impact with their copy and get their clients chomping at the bit.
It’s not just about the words
Companies have used my bespoke copywriting service when they have been trying to target a specific potential client and stand out from the crowd. It’s not just about the words, the bespoke copywriting service includes really researching your potential client and tying this into the written word, ensuring your letter is written using the language that your potential customer understands.
It’s not just about the words, the bespoke copywriting service will ensure your letter gets the attention of the recipient in the way it is presented. If you want to know how you can stand out from the crowd, give me a call to discuss how bespoke copywriting can help you.
Many businesses already ‘shop their competitors’ however just as you know when one of your competitors is ringing you to check what you’re up to … the same inevitably happens when you ring them. This is where using my competitor research service can really help.
Do you spend time looking at your competitors?
I will call your competitors anonymously and ask questions that you won’t be able to. Why can’t you? You will ask questions using words that a customer wouldn’t use, without even realising it. Using this service I will find you things you wouldn’t. I once found out all about how a company couldn’t offer a guarantee that my client did, because of the way they were working. This bit of information totally changed how my client marketed their business and how they structured their prices.
Looking to expand?
If you’re looking to expand your business into a new area or offer new services it can be extremely worthwhile checking out what your competitors are doing. Using Lucrative Marketing’s competitor research service you will get a better idea of how to price yourself against competitors, what their customer enquiry response times are like, how your online presence compares, what prices include, service levels, etc. Many companies have a website and don’t even check it is all working. One company I did research for were amazed at how their website compared to competitors.
How often do you speak with your customers?
Many businesses sell a product or service to their customers and then leave them alone. Is this you or are you following up with your customers?
If you are following up, what do you do with the information you gather from customer surveys/feedback requests?
Many companies I work with have files of surveys that are sat on a shelf gathering dust. They collect the feedback, read it and then put it to one side. Customer feedback can be a potential goldmine for you and your business. One company I worked with brought in an extra £47,000 of sales by listening and acting on customer feedback.
Occasionally you may get negative feedback, don’t get indignant. I love negative feedback in a business as it really helps shape the future, and more often than not those customers who complain can turn into your biggest fans.
How would you like your customers to describe your company?
“I think this is the best service I have ever come across … the team seems to know exactly what customers want”
The quote above came from a customer of a company I worked with
And here’s what they had to say about me
“This quote (the one above) came from a customer and I think it is purely due to your drive, persistence and commitment to finding out what customers want”.
Find out how Lucrative Marketing can help you grow your business with customer research.
What are they?…
Setting a clear direction for your business is imperative, so all involved in your business know where you are heading and how you are going to get there.”
Fail to Plan and Plan to Fail … so very true.
These strategy days should always involve members from different teams in your business. Bringing in a consultant for these days enables clarification of the thought process and allows all involved to free their minds to thinking big, rather than only thinking of their own department.
By involving Lucrative Consulting your business will gain great insights from other industries and an impartial view from a consultant who will enable the opening of minds and encourage ‘wild’ thinking.
Find out more by contacting Lucrative Marketing here.
Website Analysis Reports
Before you undertake a new website, engage me to carry out a website analysis report on your existing website. Why? You can spend a fortune on having the most beautiful looking website created, but if the user experience is lacking you are wasting a stack of money.
Your website analysis report not only gives you feedback on your own website, but also includes research on your competitors.
Why use this service? Having been involved in the website overhaul for a mail order company where I took sales over the internet up to £1.47million and decreased the bounce rate and advised on a dedicated mobile site (as opposed to a responsive designed website) I have a feel for what works in the customer experience. I am NOT a website designer or a techie I am focusing on the customer journey.
Anne has a great sense for determining what makes a website work. She starts by performing an overall assessment and then makes detailed notes and suggestions on how things could be improved. Her work for one of our proposals has helped us to secure a website commission from a major hotel group. Because of this and how easy she is to work with, I wouldn’t hesitate to recommend her services to anyone who’s serious about getting the most from their website.
Ed Christiano, Deeper Blue